Alexandre Gama began his pursuits in copywriting back in the later ’70s. He studied at Brazil’s own FAAP – or Armanda Alvares Penteado Foundation. There, he earned a double major in advertising and communications and has put his skills to the test ever since. He has worked for countless agencies ever since and now holds his own under the title of Neogama CEO. Neogama is his own business, but it has not always been this way. Gama had to fight hard to get his own spot at the top, and the battle was more than usually not an easy or fun one; yet, since he has studied advertising, copywriting, marketing and everything in between, he attests that he was more than prepared to meet each challenge along the way – even becoming his own boss in 1999.
Neogama was born in 1999. It still stands. It’s been through many mergers.