When it comes to cosmetics, there are plenty of brands to choose from in today’s society. The cosmetics industry is one of the largest and most popular industries in the world. Some of the biggest name brands are found here such as Maybelline, L’Oréal, Max Factor, Cover Girl, and others. One of the hottest brands in today’s market is known as Lime Crime and it is redefining what a successful cosmetic line should be. Lime Crime was founded and developed by a woman named Doe Deere. Deere was actually born in Russia, but moved to the U.S. when she was around 17 years old. Having such an eclectic sense of style and by having a strong interest for this field of work, Deere created a small business in which she sold he very own products. She modeled and sewed her own products as well, but being in such a competitive market, she new that she would have to make some changes in order to stand out.
Doe Deere switched gears and found the perfect niche to fall under. Vivid and bold colored cosmetics were a bit overlooked and Deere jumped on the opportunity and ran with it. Lime Crime was born and in 2008, the brand was launched. The brand specialize in deep pigmented and dazzling colors, which helps it stand out amongst the competition. It’s “Velvetine Collection” is by far some of the best selling lipsticks in the world thanks to it’s liquid matte, smooth finish. These lipsticks come in many different color hues such as cashmere, red velvet, black velvet, utopia, saint, scandal, rave, bleached, riot, rave, and many more.
Lime crime is all about self expression and the products are universal. This means that many women as well as men use the products to spice things up. The brand is also cruelty-free and it’s certified vegan. As of today, Lime Crime has become a major player in the cosmetics industry and Doe Deere will be steering the ship to even more success in the future.