Desiree Perez -the manager and head negotiator of the music streaming service Tidal- has been involved with talks with Samsung on a possible partnership to save Tidal. Tidal has been having a slow decline in revenue. The quality of the service and the high profile musicians who distribute their music on Tidal, make it worth keeping of course.
Desiree Perez is known for making tough deals for Roc Nation and Roc Nation Sports. She has been working her deal making magic on the future of Tidal as well. Samsung has struck up deals with Kanye West’s Life of Pablo. Kanye West has released music exclusively on Tidal in the past. Beyoncé and Rihanna have additionally released music exclusively on Tidal too. The move by Samsung to make a deal with Kanye West appears to indicate that they are fully open to negotiating deals with the artists that have music on Tidal.
Spotify and Google are also in talks to be interested in Tidal. The service has a decent number of subscribers and the artists who offer exclusives on Tidal are some of the most respected artists in the world. Whatever happens Jay Z’s right hand woman Desiree Perez will get the right deal to save Tidal and keep the music streaming service true to itself.