Unborn ideas find homes: and such is the case with Billy McFarland’s spectacular bold black Magnises card. This card is much more durable than most cards that a user carries in his wallet. The card is made of metal so it is not going to wear out easily and also it is weightier so it is much easier to locate in a pocketbook or wallet. And, naturally, the user will wish to locate it easily. It is considered a “cool” card so it deserves a “front-row appearance”–so to speak–inside an individual’s pocketbook or wallet.
What industry professionals find interesting about McFarland’s take on the Millennial is that he has observed and knows much about what it is his co-peers deserve and are craving. He makes these observations and then puts them into play.
McFarland mentioned that most Millennials carry a debit card or bank card–that is a given. He wanted his card to provide the component of pay; however, he also wanted to provide the Millennial access to everything the city wherein he works and resides had to uniquely offer him.
McFarland put his plan into action: he decided to put a magnetic strip on his metal card. He located a source in China. Once the magnetic strip was added, he assured the Magnises card could be linked to the Millennial’s bank card or debit card, so that he could easily pay for purchases. The card presents a very nice appearance, in the way of payment.
Next, he built in the social component. According to The Guardian, Billy McFarland approached all of the city’s truly iconic venues and the trendiest places to go: he knew that the Millennial enjoyed having fun in places that were unique and highly-refined. He made the connection: and pretty soon, vendors–presenting as truly sensational–were on board with the Magnises company.
The idea of a social network card with payment option included is changing lives. The Millennials embrace it. It takes the Millennial to the city’s best venues and provides an impressive appearance. It is what the Millennial expects: he wants to socialize in truly “cool” environments; and likes to have a card available that is exceptionally refined when it is he wishes to go to pay for items and services.
Billy McFarland, himself grew up in New Jersey, where he attended private school. He then matriculated to Bucknell University, which is a private liberal arts college. McFarland became an entrepreneur at 13 years old. During that time, he put together a virtual based business.