Alexandre Gama, The Brazilian Advertising Legend

     Brazil is one of planet Earth’s most populated countries. With most of the South American, Portuguese-speaking country’s population centered in metropolitan areas, the bulk of which border the Atlantic Ocean, advertising off all forms truly pay off to businesses that put them into place, thanks to such population density.

Alexandre Gama realized this unique opportunity that investing into advertising in the nation of Brazil would offer, and began bringing it to the world at large, particularly the United States of America and its many advertising agencies, in the 1980s. Mr. Gama’s first position with an American advertising agency came in 1982, when he was hired at what’s now known as Ogilvy & Mather – formerly known, at least in 1982, as Standard Ogilvy & Mather.

After serving Ogilvy & Mather as its lead copywriter for nearly a decade, he jumped around from DM9 to Almap BBDO, then to world-famous Young & Rubicam.